Monday, January 30, 2012

How to Win Florida? Attack!

Romney is pitting to take Florida, and anybody who's anybody knows you need the Sunshine State if you want the White House. But HOW Romney is taking Florida despite setbacks is what's obvious and sad all rolled into one. A 20 point lead ( is largely being attributed to continuous spending in advertising (7 to 1 vs Gingrich) on ATTACK ADS. Even if you find this type of political rhetoric harmful, it's simple supply and demand in a sense--voters respond to attack ads and little else. Merits be damned, if you can scare people into a decision it seems you're a winner....

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